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Beats Product Detail Page Carousel
My Role Senior UX Designer; additionally conducted UX research & user testing Team of Collaborators Engineering TeamBeats Digital Team Project Date 2023 Project Breakdown ProblemThe Product Detail Page (PDP) is a crucial part of the shopping journey, providing potential customers detailed product information. However the PDP’s product carousel hinders the shopping experience because: SolutionBy leveraging…
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Beats Compare Products Page
My Role Senior UX Designer; additionally conducted UX research & user testing Team of Collaborators Engineering TeamBeats Digital Team Project Date 2024 Project Breakdown Problem“Which headphones should I get?” is a question often asked by customers. We found that users: While online shoppers struggled, the in-store comparison experience provided customers with the necessary support, resulting in…
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GameStop Trade-In Program Revamp
My Role Senior UX Designer Team of Collaborators Engineering TeamDesign & UX Research TeamTrade Product Manager Project Date 2021 Project Breakdown ProblemGameStop’s Trade-In program allows customers to bring in their used phones, video games, consoles, and many other accessories, in exchange for either cash or store credit. Customer surveys indicated significant frustration with the current…
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Beats Product Listing Page Redesign
My Role Senior UX Designer; additionally conducted UX research & user testing Team of Collaborators Engineering TeamBeats Digital Team Project Date 2024 Project Breakdown ProblemThe Product Listing Page (PLP) is a space for customers to discover and learn more about products. However, user engagement and overall conversion was hindered by: SolutionThrough analytics, ux research and…
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Wynn Nightlife Chatbot
My Role Junior UX Designer, user research, user testing, product management Team of Collaborators Wynn Nightlife stakeholders and customersPassage.ai Engineers Project Date Mar 2018 – Apr 2019 Background The Wynn Nightlife Chatbot is a chatbot designed to easily answer questions about the Nightlife at Wynn Las Vegas. Since this is an interaction bot, it features…
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Encore Boston Harbor In-Room iPad Experience
My Role Junior UX Designer, UX/UI, visual design, user research, user testing Team of Collaborators Method Design AgencyDigiValet Engineering Encore Boston Harbor stakeholders Project Date Jun 2018 – Feb 2019 Background Wynn Las Vegas is implementing an In-room iPad experience in their new property Encore Boston Harbor (opened June 2019). The iPad contains many functionalities…
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Protected: Zappos at Work Redesign
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The Style Room – Product Improvements
My Role Lead UX/Product Designer – responsible for UX/UI, visual design, user research, user testing Team of Collaborators Full Stack EngineersTSR core team (editorial & merchandise)Accessibility DesignerHead of Research Project Date Sept 2019 – Aug 2021 The Style Room Background The Style Room is a Zappos vertical site that initially soft launched in Oct 2019. The…
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Cncpts.com Redesign
Cncpts.com Background Concepts (cncpts.com) was one of the first luxury streetwear shops to curate high-end clothing and covetable streetwear together for the lifestyle consumer. From their retail success, they’ve partnered with Zappos to continue solidifying their reputation and improve their e-commerce platform. The Problem Initially, I was brought onto the Concepts e-commerce Shopify platform to…
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GameStop Product Listing Page Redesign
My Role Senior UX Designer Team of Collaborators Engineering TeamDesign & UX Research TeamSearch Product ManagerSVP of Commerce Project Date 2021 Project Breakdown ProblemThe Product Listing Page (PLP) provides customers an essential search and browse experience to find the products that meet their needs. However, customers struggled to find and browse products due to: SolutionUsing…
