-
Beats Product Detail Page Carousel
My Role Senior UX Designer; additionally conducted UX research & user testing Team of Collaborators Engineering TeamBeats Digital Team Project Date 2023 Project Breakdown ProblemThe Product Detail Page (PDP) is a crucial part of the shopping journey, providing potential customers detailed product information. However the PDP’s product carousel hinders the shopping experience because: SolutionBy leveraging…
-
Beats Compare Products Page
My Role Senior UX Designer; additionally conducted UX research & user testing Team of Collaborators Engineering TeamBeats Digital Team Project Date 2024 Project Breakdown Problem“Which headphones should I get?” is a question often asked by customers. We found that users: While online shoppers struggled, the in-store comparison experience provided customers with the necessary support, resulting in…
-
Beats Product Listing Page Redesign
My Role Senior UX Designer; additionally conducted UX research & user testing Team of Collaborators Engineering TeamBeats Digital Team Project Date 2024 Project Breakdown ProblemThe Product Listing Page (PLP) is a space for customers to discover and learn more about products. However, user engagement and overall conversion was hindered by: SolutionThrough analytics, ux research and…
